In 2006 I saw a lotta hypebeast running around SF rocking Huf fitteds. Didn’t know what that was all about, and definitely didn’t know it was a skate shop of sorts. I’m sure 85% of the people wearing their shit couldn’t skate for beans- but when I learned about what Huf was, and what they were about I could definitely get down with them. I’m wearing a HUF hat 3 years later when it’s no longer en vogue. When you put something on, when you plop that cash down you are registering a ballot- a vote.
I can get down with what Huf is about. Creativity. Skating. Fun. Local.